Vinum for sale

aw.yoopress.em arthur.wirtzfeld


Vinum for sale
Vinum – Europas bekanntestes Weinmagazin in der Krise
Vinum - Europes most well-known wine magazine in the midst of a crisis

GERMANY (Münster) - What was reported with reservations in December, and what possibly came along as a rumour, is now being certain. The agricultural publishing company in Münster divests itself of Vinum. For the wine- scene this also means that the Swiss edition of this tradition-rich magazine is about to fold as well.


According to confirmed reports, the supervisory board made the decision to continue publishing the German as well as the Swiss edition of Vinum until a buyer is found. According to the publisher, the magazine will certainly be shut down if it cannot be sold anytime soon. The bureau in Bordeaux where publishing chief Rolf Bichel was in office has already been closed.

There have already been rumours at the end of the year which have only been reporting about a financial crisis at the Swiss edition of Vinum. As has become known now, the Swiss had been hoping for a cash injection from the publishing company in Münster at this time. However, it was not forthcoming. Instead, those responsible in Münster resigned, although Vinum made a small profit in 2008.

Our request to the agricultural publishing company has been commented reluctantly: "We conceive the current reports of the media as rather disturbing. Therefore, we neither want to comment nor deny our decisions," said a spokesman of the publishing company.

The bread-and-butter lines of the German agricultural publishing company in Münster consists of over agricultural 20 titles. With this, over 100 million Euros of turnover are generated. In 2002, the publishing company acquired the title Vinum. This mean while very well- known and in the wine- scene acknowledged journal has not only been published in Germany and Switzerland, where it had been brought into being, but also in Austria, France and Spain. (aw.yoopress / translator e.meissner)

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