Is Asia tired of noble wines?

Tuesday, 25. October 2011 | 07:32 Uhr | RED.YOOPRESS | AUCTION
Reference: DECANTER | Translator: C.SIEGEL
2011_10-sothebys1
For the first time wines of Mouton Rothschild found no buyer (Photo: Sotheby's)

CHINA (Hong Kong) - For the first time since the launch of Sotheby's wine auction in China, not all tickets were sold, which -according to auction house experts- is due to a stabilizing market. Thus, the last wine auction in Hong Kong only sold 59 of 821 tickets. Among those tickets were very noble wines from various  Château Lafite

Those tickets that were able to be sold, like a noble wine collection from America, did not meet the expected profit of 4 million US dollar. Instead, an Asian buyer purchased them for 3.5 million US dollar. "This basically reflects a favorably stabilizing market", commented Serena Sutcliffe, Director of Wine Trade at Sotheby's. "This is a very natural process the market goes through".

However, this is only one reason for the slowly declining interest for top wines from Bordeaux. After all, many Asians, particularly the Chinese wine scene, has learned a lot more and knows how to make better decisions. This is also confirmed in that other secondary wines are gaining much more popularity, which can be attributed to the knowledge of the producers, and which is proven by the increasing demand in good but affordable quality wines. Also, the Chinese want to actually drink their wines and not only show off their Grand Crus or give them away as gifts.

"In light of the high amount of worldwide auctions in September, it is no surprise that the market is taking a break", says Sutcliffe. "It will be interesting to find out whether this trend  will show at our auctions this month in London and in New York in November as well".

The highest profit of that night was a ticket for 12 bottles of the Domaine de la Romanée-Conti, vintage 1988, which was sold for 116.346 US dollar. This also shows an upward tendency for wines from top producers in the Burgundy, for which Chinese investors will spend particularly more right now.(red.yoopress)

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