The German Ministry of Food, Agriculture and Consumer Protection is in charge of Germany's participation in the Hong Kong VInexpo this year. The German Wine Institute, on the other hand will organize major part of the program including wines from the 13 German wine-growing regions.
Germany's presence at the Vinexpo will mirror the importance of Asian markets for Germany's wine export industry. There is still a steady increase, since these markets have a lot to offer and no end is in sight for success. In 2010, Asia made up a proud nine percent of German wine exports.
The Vinexpo Asia-Pacific, which takes place in Hong Kong every two years, has become the most important wine fair in Asia and continually records increases in visitors and exhibitioners. Monika Reule, Director of the German Wine Institute describes particularly Hong Kong as one of the most significant trade hub of wine in Asia, especially since the government got rid of its import ban of wine in 2008. Thus, it is imperative that Germany not only be present at the Vinexpo in Hong Kong but also to introduce and explain the variety of Germany's wine-growing regions.
A program of seminars and tastings is supposed to internalize the feel of German wines and give visitors a better image of what they have to offer. Besides the famous classics Pinot Noir and Riesling, less well-known vine types and wine styles will also be introduced. An important part of the presentation will also be the combination of German wines with Asian cuisine to top off the program.
The seminars this year will be led by three renowned "Masters of Wine": Jeannie Cho Lee, Charles Curtis and German native Caro Maurer. In addition, the German wine princess Elisabeth Born will proudly present Germany and also host a couple of the wine tastings. (dwi – red.yoopress)
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