“Despite intensive efforts, we were only able to win over as few as 52 exhibitors out of 150 to the event”, Mr. Beynat explains the decision. For the three day wine show in New York, the organizers had expected up to 6,000 visitors. The day ticket was to cost 180 US $ (about 150 euro). As reputable names out of the wine scene as Barton & Guestier and Baron Philippe de Rothschild would have participated.
“I’m disappointed, but to postpone the event indefinitely was responsible”, Mr. Beynat says, “because with a limited number of exhibitors, we are in doubt if the number of visitors we are hoping for can be realized. I explain our unsuccessful efforts with the economic crisis and the difficult US wine market. During the next few months, we will analyze exactly what we need for a Vinexpo taking place in the US, what we can make better, or what we have to change. The USA remains in our focus, anyway, but we are also willing to establish our wine show in other countries.”
The Vinexpo promised to refund the full reservation fee to the exhibitors. “The investments made in the USA to establish the Vinexpo there will further be useful to us. So, the money is not completely lost”, Mr. Beynat summarizes. (red.yoopress)