France relies on new wine labels to compete with overseas

Tuesday, 17. August 2010 | 15:51 Uhr | A.WIRTZFELD | WINE COUNTRIES
Reference: AFP | Translator: E.MEISSNER
2010_07-weinetikett
A traditional French wine label – not displaying a grape variety, only the origin and producers are of important information.

FRANCE (Paris) - Given the strong competition from the US, Australia and New Zealand, French winemakers change the labels of their wines. In future, the low-priced table wine will be sold as “wine from France”, the designation of origin will not be important, but the grape variety said the Anivin association.

Large wine estates from overseas, which have shaken up the global market for many years, had put the grape varieties Cabernet Sauvignon, Chardonnay or Merlot on the label all along. By doing so, the supply has changed fundamentally. In France, indicating the area of origin, such as Burgundy or Languedoc-Roussillon, is most important, which makes it very difficult for wine beginners to orientate themselves, said the association chairman, the French winemaker René Moreno.

According to the French export association Ubifrance, wine exports collapsed in the past year by 19 percent and fell to the level of ten years ago – but this is not likely to be explained by the economic crisis. Practically in all consumer countries - except China - and especially in Britain, the demand for French wine declined. (aw.yoopress / translator e.meissner)

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