“The slightly reduced harvest, especially for Chardonnay, is good for the wine industry, because it naturally prevents a feared oversupply of that variety,” says Brian Clement, vice-president of Turrentine Brockerage*. “On the other hand, a lack of reasonably priced Cabernet Sauvignon wines will in turn increase the prices of that variety.”
Steve Fredericks, president of Turrentine Brockerage was also relaxed about the situation: “Many producers still have inventory and they are able to balance increased prices for the 2010 vintage. Even the growing consumer demand for cheaper wines will insulate a proliferation in high price areas. Furthermore, wine trade does not report any concerns. So, there are good news for producers and the wine industry - everything is alright."
*Turrentine Brokerage: The Institute Turrentine Brokerage specializes in the support of the California wine industry by supplying accurate information about trends, evaluations of the harvest to assessments of international markets. The company cooperates with most wineries in California, and also provides information to other wine nations and their institutions. Furthermore, Turrentine Brokerage, supports the California wine industry in marketing their wines, mediates in cooperations and advises on investment. (red.yooopress)