Paul Beveridge from Wilridge Winery and Vineyard said to Decaner that he would label his bottles with the AVA name Naches Heights in order to promote the region and to differentiate himself in marketing. “Here on the Naches Heights, on the million year-old andesite lava from the Cascade Mountains, there is still enough soil left, whereas, for instance, in the AVA Columbia Valley, most of the soil has been rinsed off in the course off time by floods of the rivers.”, Beveridge explains
As early as at the end of November 2011, Pine Mountain-Cloverdale Peak (PM-CP) was declared the 14th AVA in Sonoma. PM-CP is in the North-East of Sonomy County and partially overlaps with parts of Mendocino County. At the moment, the area contains about 30 hectares and is to be expanded by a further 150 hectares. Here are big parts of the vineyards kept by famous wine-growing estates like Coppola, Seghesio and Benziger.
The AVA Russian River Valley as well was expanded by 14,000 hectares. Here controversies occurred, however, because in the beginning, many of the vintners in the Russian River Valley were against an extension, but later they withdraw their objections. Merry Edwards and Rod Berglund, two of the vintners affected, argue that an increase of the area questions the integrity of the region because so far, this wine growing area had to deal with as many as two expansions.
As early as in 2006, E & J Gallo, too, had expressed their objections in a petition to the TBB (Alcohol and Tobaco Tax and Trade Bureau) that the expanded areas were as well subject to coastal fog and, thus, had the same climate, topography and soils. The arguments expressed in that 2006 petition did not have more success than the objections expressed now. (red.yoopress)