Bordeaux 2011: Market hopes for price cuts

Monday, 07. May 2012 | 09:31 Uhr | RED.YOOPRESS | WINE TRADE
Reference: DECANTER | Translator: C.SIEGEL
2012-01_verkostung
The market hesitates - Orders are missing (photo: YOOPRESS)

FRANCE (Bordeaux) - After a temporary break of news due to various national holidays in France, wine experts look forward to the continuing En-Primeur campagne with a new wave of price announcements. However, most experts believe that the 2011 campagne will either slowly be forgotten within a week or lead to an increase in worldwide demand, provided the Châteaux lower their prices.

Price cuts are not anticipated among negociants and wine collecters, however. One reason is the recently announced prices of Crus like those from the Sauternes - they are basically former Bordeaux wines that have not changed since 2010. Château Climens announced 69.50 Euro (-3.57 percent) and Château Coutet 42 Euro (-7,89 percent). In terms of red wines, price cuts are looking even more modest. Château Monbusquet recorded a price cut with 26.40 Euro (-2.2 percent), Château Siran 16,5 Euro (- 5,17 percent), Chevalier de Lascombes 15 Euro (+ 11,76 percent) and Chateau Cantemerle 21 Euro (the same as 2010).

These are just examples of the current price drama that is going on in whole Bordeaux and it seems as though there will not be as many price cuts as the market was hoping for. Gary Boom, spokesman for the worldwide-acting commercial enterprise for Grand Grus located in Hong Kong and London, gives a good example: "After the En-Primeur last year we received an order of about 3600 bottles and this year it was only 12 bottles for Château Cantemerle. It should be obvious that noone wants the same prices for a 2011 vintage as for the 2010 vintage".

Thus, Gary Boom states noone should be surprised that there is a severe hesitation on the market. "I don't think any consumers will touch these wines if there is not even a minimal decrease in prices", he says. "The Asian market in particular has not recovered from the purchase of high-price 2011 wines - and there is no demand for this year's vintage yet. This campagne does not look very successful with the prices that are offered. We will find out more when we see the next price announcements". (red.yoopress)

Comments (0)

Linkpartnerschaften