Study: Britain’s consumers disdain premium wines

In contrast, the inter-branch association of British wine traders considers the shop sale of premium wines as an interesting option. “For independent wine traders, the demand for premium wines is a chance because up to 80 percent of consumers purchase low-priced wines in the supermarket”, Gavin Partington, president of the association, says. And Jamie Hutchinson, co-owner of “The Sampler” wine trade, says: “Despite a certain price pressure in premium wines, our 2011 turnover was slightly under the 2010 turnover. All in all, we are, however, pleased.”

When considering both opinions, the premium segment shows a mixed picture. “In Bordeaux, business is not going well, whereas in Burgundy, the premium segment is emerging. Wines from Spain and Germany gain good markets, too. Our wines cost as much as 20 £ (about 25 euro) per bottle on the average” Jamie Hutchinson from “The Sampler” explains, adding: “Bordeaux is particularly suffering from the inert primeur campaign. Many consumers have the impression the Grand Crus not to pursue a good price policy, and they simply hesitate.”

In this situation, some wine traders have gained advantage by innovative ideas. So, the hip “Vinoteca” wine bar in London, has not long ago started to offer the Phillippe & Vincent Jaboulet from the Crozes Hermitage appellation in the northern Rhône area in a bag-in-box at 5 £ (about 6.20 euro), which is cheaper than a bottle of the same wine. “This wine quality is very good. Due to the bag-in-box action we were quickly sold out”, manager Mike Dowding says. (red.yoopress)