The Japanese beverage producers are currently working on developing beyond their traditional markets. The drop in population plays a very important role in this. In the past few years Suntory had aggressively taken over European companies, among them the French winery Château Lagrange and the Scottish Whiskey-distiller Morrison Bowmore. Suntory is currently negotiating a merger with its Japanese competitor Kirin. The result would come very close to a beverage giant like Pepsico.
In the course of the booming Asian wine market and considering the future Indian wine market, besides international softdrink-producers, above all wineries will be lined up in Suntory's sights.(afp-aw.yoopress / translator c.siegel)