According to the French “Revue du vin de France” magazine, Mr. Magrez intends to use the grapes of the wineries overtaken to strengthen and extend the wine production on his own wineries instead of continuing to sell the wines under their known name. The grapes of Château Romer, for instance, will be used for wines produced on his neighboring Château Latrezotte, Barzac, and in the Médoc region, the larger amounts of grapes available allow him to produce a second wine for his La Tour Carnet estate from now on.
Now, Bernard Magrez owns about 40 real estates in the Languedoc region, in Spain, Portugal, California, Argentina, Uruguay, Chile, Morocco, and Japan. The purchase of the three Bordeaux estates was obviously a strategic step. So, the wines of the wineries overtaken receive scarcity value because in the future, probably no more wines with their label will be brought to market. (red.yoopress)