On the clearly arranged portal, wine and web encounter. It is a website that allows to experience the world of Masseto immediately and interactively. Video tapes and photos are linked to the Social Network, and texts as well as current information lead to interesting sources. Lively stories around the Masseto show various aspects of this wine, and there, you can find a balanced mixture of things you need to know and current news.
When asked: “Masseto, what’s this?”, Serena Sutcliffe MW, director of the department of wine at Sotheby’s International: “Primarily, it is seductive opulence – with a deep and velvety black cherries aroma, supported by an exotic chocolate note…”, and she adds: “The Masseto is always fascinating, and its personality is a wonderful expression of the delicious Merlot, or better: the Merlot’s fine perfection.”
The site is already available in Italian, English and German language - and in short, it will be available in Chinese, too. Its content is informative and without frills, and it is not only user friendly but it is as well presented in an attractive and inviting manner. Instead of detailed technical explanations, the visitor finds fluent and slightly poetic texts that convey the aspect of delightfulness of wine and, thus, the elegant world of Masseto. As we find, in a felicitous way. (red.yoopress)




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