An Arancello by the name of Federica conquers markets

Thursday, 26. July 2012 | 06:44 Uhr | RED.YOOPRESS | OENOPHILE
Translator: C.SIEGEL
2012-07_federica1
The key to the success of the bright orange Arancello from Valencia are three components: product quality, brand image, combined

SPAIN (Valencia) - It's actually pretty simple: take a traditional product, incorporate it into a new culinary creation and concentrate on the best that this new creation has to offer. What you will get out of this is a very versatile and flexible Mediterranean orange liquor by the name of Federica, which has managed to be introduced to the market in 9 countries after only 16 months out there.

There are 3 components that are the key to success of the glowing, orange Arancellos's from Valencia: an excellent product quality, a lovely brand image and the various combination options. Whether icecold, mixed with bubbly Cava, as an exceptional Caipirinha-form or Mediterranean Mojito - the Arancello Federica is a very versatile mixed drink, which is already available in Switzerland, Greece, Portugal, Andorra, Italy, Belgium, England, China and now even in Germany.

What makes the quality of this Arancello so good is not only the already mentioned versatiltiy, but also the traditional production of this liquor as well as the use of exclusively natural ingredients. This is a very good product combination that has impressed consumers as well as the renowned Spanish wine guide Guía Peñín. In a special edition about distilled beverages, Guía Peñín experts gave Federica a proud 90 out of 100 points.

In 2011, Federica was the only brand that took part in a class about industry trends at the side of the well-known Spanish chef Ferran Adrià. This class presented very exceptional innovations and it also introduced future developments within the wine scene. Among them: Federica, the Arancello from Valencia. The artistic design of this liquor's label is one more impressive fact; it was designed by Eva Armisén. The picture on the label is a very lovely Federica with blushy cheeks and oranges in her hair. Needless to say, this expresses the wine in the best way possible and gives it a face, literally. (red.yoopress)

More about this orange liquore and the Arancello here: www.arancellofederica.com

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