Lynch’s designs follow an advertising campaign that he held for Dom Pérignon as early as in December. “… they are a process of matching by experiments which, in the end, express the essential thing”, the director says. The gift box for the limited series is, too, designed in a theatrical and magic way. Silky ribbons open a kind of curtain and, thus, reveal an insight of the box, where Lynch arranged silhouettes of a forbidden world and mysteries.
The limited bottles, all of them available in the mystic box only, are to be brought to market at about 155 euro for the Dom Pérignon Blanc 2003, and at about 308 euro for the Dom Pérignon Rosé 2000.
The collaboration with David Lynch is no surprise because the world of Dom Pérignon and the world of David Lynch have many things in common, Richard Geoffroy, cellarer at Dom Pérignon’s, said. “We share mystery, intensity, commitment, time and the perpetual reinvention, above all the absolute trust in the power of creation”, Geoffroy said. (red.yoopress)