Closures of wine bottles have no priority for US consumers

This survey by Merrill Research, commissioned by Nomacorc, substantiates that in 70 percent of the wines produced in the US natural cork is used. Nomacorc wants to use this potential in favor of its own synthetic corks. “Half of the customers interviewed by Merrill Research have a problem with natural corks, some of them because of an impairment of odor, and some of them because of breakages”, Jeff Slater, marketing director at Nomacorc, comments the survey. “With our closures, these problems could be eliminated.”

In contrast, the Amorim company, the leading natural cork producer, contradicts: “This survey, financed by Nomacorc, is a slap in the face of other research institutes”, Carlos de Jesus, a spokesman of the Amorim company, says. “We know a dozen of surveys and statistics from researchers all over the world, all of them substantiating that the consumers show an overwhelming preference for natural cork.”

Carlos de Jesus adds: “During the past years, our turnover figures for natural cork in the US have increased by more than ten percent. The US wine industry is growing so quickly that we are confident to be able to increase our market shares.” (red.yoopress)