IRF- Campaign: New Riesling taste profile in the U.S.

A market research in the U.S. found that most consumers identified Riesling as “a sweet white wine”. The four categories “Dry”, “Medium Dry”, “Medium Sweet”, and “Sweet” are printed on the back labels so that consumers can assess the taste of a wine before buying or opening a bottle of Riesling.

So far, the five largest Riesling-producers in the US as well as foreign producers, including Canada and Germany, have signed a regulation to feature the taste on the label.

Nicolas Quille (Pacific Rim Washington Winery) told Decanter: “By using this feature on all back labels of our Riesling wines, we have been able to increase sales by 50% in 2009. Consumers are not confused anymore, now they are aware of the Riesling’s tasting profile.” (red.yoopress)